In a post titled: Sickening. Macho Man Dies, TMZ Stuffs Keywords to Profit, and a Lesson In Bad SEO, Derek Halpern calls out the editors of AOL’s blog, TMZ, for posting an article using the following URL:
Yes, optimizing your site by including relevant keywords is important. However, TMZ took it way too far. Beyond the lame tactic of keyword stuffing, including “dead-dies-died-killed” in the URL in hopes to get a little extra search traffic is particularly insensitive and vulgar.