How to Disable Twitter URL Shortening

In short: You can’t.

Recently, Twitter has started automatically converting all URL links in tweets (i.e. twitter messages) into 20 character “shortened” links. For example, if you send the message: “http://ChristopherPrice.com is awesome!” everyone will actually see something like: “http://t.co/IzKOWFnE is awesome!” Both links will go to the same place, but the shortened one is, in effect, cloaked. (Go ahead, try it.)

Shortened URLs are very handy sometimes, especially within the confines of a 140-character tweet. Additionally, you can convert a super-long, column-wrapping link into something you can email to the team and avoid the concern that Outlook will break the link.

There are times, however, when transparently sharing a URL is not only appropriate, but also important. Like when one is trying to develop a website’s brand. Or maybe an author believes (correctly, IMO) that fully disclosing a real link will provide some additional level of trust with readers. After all, in many cases, you really have no idea where a shortened URL is going to send you. On some devices, merely visiting a “bad” website can be harmful. That won’t happen too many times before increasingly suspicious people stop clicking on shortened links altogether. [Read more...]

Review of Caphyon’s Advanced Web Ranking and Advanced Link Manager

Google Analytics screenshot

The Challenge

You are looking at your Google Analytics dashboard and can see that you have more unique visitors this month than last month. That’s good, right?

Maybe. Online marketing offers far more insight into customer behavior than traditional sales channels. In fact, the amount of data is so overwhelming that most marketers simply ignore it. Free tools, such as the popular Google Analytics, are very helpful for answering the question: “What happened on my site yesterday, last week, last month…” But by itself, this data is of limited value as it offers no context. Are your competitors’ websites attracting more or fewer visitors than yours? How is your company’s website positioned relative to your competitors’ in terms of relevant keywords? Are you really just shooting in the dark, or can you identify actionable best practices by observing the online practices of companies you admire?

If Google Analytics is your marketing dashboard, where is your marketing GPS to offer direction?

Map Your Competitive Landscape

[Read more...]