May 20, 2011 By Leave a Comment

Insensitive and Vulgar SEO

Macho Man Randy SavageIn a post titled: Sickening. Macho Man Dies, TMZ Stuffs Keywords to Profit, and a Lesson In Bad SEO, Derek Halpern calls out the editors of AOL’s blog, TMZ, for posting an article using the following URL:

http://www.tmz.com/2011/05/20/randy-savage-car-accident-macho-man-dead-dies-died-killed-wwe-wrestler-florida/

Yes, optimizing your site by including relevant keywords is important. However, TMZ took it way too far. Beyond the lame tactic of keyword stuffing, including “dead-dies-died-killed” in the URL in hopes to get a little extra search traffic is particularly insensitive and vulgar.

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